Last weekend, I was at a Joel Bauer Passion 2 Profit event. For those who don’t know, Joel Bauer is a speaker trainer. However, most might know him as the guy who claims your business card is crap.
In addition to making fun of people’s business cards, Mr. Bauer runs a two-day seminar that is really the pre-sell to a super-slick sales pitch designed to separate you from $15,000. What are you buying? Training with Joel, so he can teach you to do what he does: speak in front of a room of people to make them part with $15,000.
Mr. Bauer is an expert presenter, and it really was amazing to watch him work the room. He was the only speaker I have ever seen to tell the audience that he was going to lie to them and got a positive reaction. Though he doesn’t claim it, Mr. Bauer is an obvious expert on NLP. Fortunately, English is my second language, and I look at all presentations from a marketer’s standpoint, so NLP doesn’t work on me.
Joel surrounds himself in an environment where you can’t really question anything he says or does. You know that if you try, the JBCs (Joel Bauer Clones) are going to boot you out of the room and possibly beat you up in the alley. Joel mention more than once that many of his students in the room were ex-military or Black Belts. You can tell who the Joel Bauer students were because they’re clones that dressed just like him: black suit with pink shirt and pink tie.
The two-day seminar was extremely long. The second day started at 6AM and didn’t end until 7PM. There are very little breaks in between. This is by designed. The human mind is more open to suggestions when it’s tired, and you need a pretty tired mind to convince someone to give you $15,000 for what is basically a Power Point template and a discontinued image editing program.
In an uncontrolled environment, Joel Bauer would never be able to make the presentation that he does. It would never stand up to scrutiny. His presentation is full contradictions, doublespeak, and outright lies. But he does it in such a way that the audience doesn’t even know it, nor do they seem to care. It was truly mind boggling.
I do recommend people attend a Joel Bauer seminar, so they can see how a proper smoke and mirrors presentation is done. Just keep your mind sharp (not easy to do in Bauer’s controlled environment) so you don’t get drawn into Joel’s reality distortion field and end up parting with $15,000.
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